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To be successful, companies large and small must strive to align their brands’ unique business metrics with the chaotic realities of today’s consumers. It takes a creative consultant that deeply understands both of these critical components, yet has the passion to disrupt the status quo . AWOL Company is just that kind of design partner. Click Here to learn about why going AWOL is the best way to elevate your brand through inspired design.
When the legendary microphone brand Blue came to AWOL to re-imagine the headphone category, we were incredibly excited to help break down the conventions of this tired, crowded category. The first step in our design process: simply to close our eyes, to hear, and to feel. Click here to learn how we performed a feat of pure design magic...
Famous for making high-capacity digital storage tools for the most demanding creative professionals, HGST came to AWOL Company to re-envision the future of their respected G-Speed product line. We delivered a design solution that not only stands up to the rigors of use in the field, but looks at-home amongst the highest-end offerings from Apple in the editing studio. Click here to learn how we helped bring out the best in this product line...
LUNCH CROCK 2
Everyone looks forward to a nutritious warm lunch, and we helped make that easier. We partnered with Crock-Pot to elevate the boring (and often expensive, and even gross) work-day lunch into something worthy of savoring. From storage, to transport, to cord management and cleanup, we fine-tuned every aspect of the user experience. Click here to learn more about how the AWOL Company team re-invented lunch...
BY RELAY FITNESS
AWOL Company collaborated with Relay Fitness to bring a revolutionary exercise bike to market in 2011. Featuring an innovative internal orbital gear, and lateral pivoting motion, the EVO is unlike any other spinning-type experience on the market. The user's body flows with realistic lateral motion, instead of being locked into a rigid posture. Click here to learn more about how the AWOL Company team helped to spark new thinking in this relatively stagnant category…
Unitron, one of the leading manufacturers of hearing instruments, came to AWOL Company to refresh their brand with a sophisticated sculptural design language. Debuting in 2013, the Moxi Kiss is the first result of this collaboration. With a soft pebble-like form that invites touch and integrated front and rear microphones, the Moxi Kiss fits perfectly behind the ear without betraying the privacy of a hearing impairment. Click here to learn about the design process behind this product.
THE WORK OF
With a design career spanning over 15 years, working with some of the world’s leading brands, AWOL Company’s founder and creative director Andy Logan has a design portfolio that is truly inspired. From consumer electronics, to medical devices, from action sports, to home appliances, Andy is a design generalist who delights in bringing his unique design perspective into unique product categories. Click Here to see more of Andy's creative background.
AWOL Company is the only product design agency in the world that actively tracks design trends across all product categories on an ongoing basis. Designers worldwide are finding this tool to be an inspirational part of their design processes. AWOL Company uses this aesthetic database on every project as part of an active dialogue with our clients, ensuring design decisions are informed by the broader aesthetic context of the global design landscape. Click Here to visit AWOL Trends.