Reiko Morrison

CMF Specialist

With19 years of experience in product development and working with CMF for 12 of those years, Reiko is adept at observing trends, technology developments and translating these insights into CMF on products in specific consumer markets.  By analyzing the consumer and target market landscape, Reiko has developed strategies that help streamline the color decision process so that clients can make decisions based on research and intellect rather than subjective opinion.

Throughout her career and life in general, Reiko has always been fascinated with colors, textures, materials and finishes. Her goal is to help develop high quality products that bring enjoyment to people’s lives and make the most business sense.

She has worked with such leading brands as: Microsoft, HP, HTC, T-Mobile, Belkin, Harman/Kardon, Infinity, JBL, Diamondback, Avery Dennison, Rainbird, LEGO, Volvo, Interlink Electronics, Kanex, OGIO, Speck Products, Pelican Products, Western Digital and BMW/DesignworksUSA.

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